WhisperLily
Whisper Lily Flower Shop's responsive web and app design offer an immersive floral shopping experience, adapting flawlessly to any device for convenient browsing. Its intuitive interface and elegant visuals elevate the process of selecting and ordering flowers, ensuring a delightful journey for every customer.
A seamless UX journey for finding and ordering flowers for any occasion. Elevate the gifting experience with simplicity and elegance.
WhisperLily
Crafted with elegance and ease in mind, the Whisper Lily Flower Shop app introduces a
user-centric approach to floral shopping. Navigating through a rich tapestry of blooms,
users can effortlessly discover and order flowers tailored to their preferences, making
the art of gifting nature's wonders accessible to all.
Design Role
UX Design
Visual Design
Branding & Identity
Deliverables
User Survey
Personas
User Journey
User Flow
Wireframes
User Testing
Visual Design
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Overview
Innovate a compelling product poised to outshine competitors, boost sales figures, and elevate customer satisfaction. Craft a solution that not only meets market demands but also sets a new standard for excellence, ensuring a significant impact on both your bottom line and customer loyalty.
Pain Points
Accessibility
While the current app facilitates communication through email and text-based chat, it lacks the valuable option of providing a contact number for additional assistance. Incorporating a direct phone contact feature would enhance user support, offering a more comprehensive and accessible avenue for users seeking immediate assistance or personalised help.
Time
In today's fast-paced world, busy working adults find it challenging to visit traditional flower shops. The preference has shifted towards online flower shopping, allowing them to conveniently browse and order from the comfort of their homes during moments of rest. By catering to this lifestyle, our online platform ensures a seamless and stress-free floral shopping experience for the modern, on-the-go individual.
Financial
Capturing high-quality photos of our exquisite flower bouquets serves as a strategic solution to address a significant pain point among users, the perception of overpriced floral arrangements. By showcasing the intricate details and beauty through compelling imagery, users can better appreciate the value, helping them justify the price and enhancing their overall shopping experience.
Product
The disappointment arises from an industry deeply rooted in human emotions, yet lacking the ability to offer online customisation. Instead of embracing individuality, the prevalent practice promotes the notion of sending pre-made bouquets, missing the opportunity to truly tailor the emotional expression of customers when sending flowers to their loved ones.
Solutions
01
Accessibility
-
Introduce a direct phone contact feature within the app to enhance user support.
-
Implement an in-app hotline or callback service for immediate assistance.
-
Provide personalised help through phone support, ensuring a more comprehensive and accessible avenue for users
02
Financial
-
Enhance the app's visual experience by investing in high-quality photography for each flower bouquet. -
Implement a feature that allows users to zoom in and explore intricate details of the flowers. -
Accompany each bouquet with detailed descriptions and benefits, helping users understand the value and craftsmanship behind each arrangement.
03
Time
-
Streamline the app's navigation and search functionalities for quick and efficient browsing. -
Introduce a scheduling feature, allowing users to plan flower deliveries during their preferred time slots. -
Offer exclusive promotions or discounts for orders placed during non-peak hours to encourage users to shop during their moments of rest.
04
Product
-
Implement a user-friendly customisation feature, allowing customers to personalise their flower arrangements online. -
Provide a diverse range of flower varieties, colours, and packaging options for users to mix and match. -
Introduce a virtual bouquet preview option, enabling customers to see the final customised arrangement before making a purchase.
User Research
In the pursuit of enhancing the Whisper Lily flower shop experience, I conducted thorough interviews and
developed empathy maps to gain a deep understanding of the users I am designing for and their unique needs.
While this user group validated our initial assumptions about Whisper Lily, the research unveiled a crucial
insight – time constraints were not the sole factor hindering users from purchasing flowers.
A notable subset expressed a heartfelt desire to send flowers to their beloved ones in different cities,
emphasising the importance of ensuring timely and reliable delivery services for a seamless gifting experience.
Persona
Emma is a vibrant, career-driven individual who values meaningful connections
and expressions of love. As a marketing manager in a fast-paced city, she leads
a busy lifestyle, often juggling tight schedules and deadlines. Despite her hectic
routine, Emma finds solace in the simplicity and beauty of flowers, using them
as a way to connect with her loved ones and express her feelings.
Emma Johnson | 30 | Manager | Melbourne
“Flowers are nature’s expression of Love”
1
Goals
Emma seeks a platform that allows her to effortlessly express her emotions through thoughtfully curated flower arrangements. Due to her busy lifestyle, Emma values convenience and desires an online flower shop that understands and accommodates her time constraints. Emma frequently wants to surprise her friends and family with flowers, especially those residing in different cities, making timely and reliable delivery a top priority.
2
Challenges
Emma's tight schedule restricts her ability to visit physical flower shops, necessitating an online platform that is quick, user-friendly, and efficient. Emma often faces challenges when trying to send flowers to lovedones in different cities, making it crucial for the platform to ensure reliable long-distance deliveries.
"Whisper Lily understands that my expressions are as unique as the blooms they offer.
It's not just a flower shop; it's my go-to for meaningful connections, beautifully delivered."
User journey map
A user journey map serves as a visual narrative, illuminating the entire spectrum of a user's interactions with a product or service.
By mapping out key touch-points, emotions, and actions, it provides invaluable insights, helping designers and stakeholders empathise with users, identify pain points, and optimise the overall user experience for enhanced satisfaction and engagement.
Emma's journey map intricately charts her expectations, guiding Whisper Lily to curate a personalised and seamless experience. From the exploration of varied options to the anticipation of a positively unboxed bouquet, Emma's journey map becomes a compass for ensuring each touchpoint reflects her desires, enhancing satisfaction at every stage of engagement.
Variety and personalisation
User-friendly experience
Quality assurance
Timely and reliable delivery
Communication and tracking
Aesthetic presentation
Post-purchase engagement
Positive unboxing experience
1
Awareness
Touchpoint:
Social Media Advertisement
Action:
User comes across a captivating
Whisper Lily ad showcasing
beautiful floral arrangements
on social media.
2
Interest
Touchpoint:
Website Visit
Action:
Intrigued, the user visits the
Whisper Lily website, exploring
the diverse range of flower options, personalised features, and delivery information.
3
Consideration
Touchpoint:
Website Visit
Action:
The user navigates through various
product pages, reading detailed
descriptions and customer reviews
to assess the quality and satisfaction of previous buyers.
4
Decision
Touchpoint:
Customisation Feature
Action:
The user decides to customise a
bouquet, selecting specific flowers,
colours, and arrangements to suit
the occasion and recipient.
5
Purchase
Touchpoint:
Seamless Checkout
Action:
The user completes the purchase
with ease using secure payment
options, confident in their choice
and excited about the upcoming
delivery.
6
Delivery Tracking
Touchpoint:
Order Confirmation and Tracking
Action:
Whisper Lily provides an order
confirmation and a tracking feature, allowing the user to
monitor the delivery status and
anticipate the arrival.
7
Unboxing /Experience
Touchpoint:
Recipient’s Feedback
Action:
The recipient receives the
thoughtfully crafted bouquet,
shares their positive experience,
and possibly posts pictures on
social media, creating user-generatedcontent.
8
Post Purchase Engagement
Touchpoint:
Email Newsletter & Loyalty Program
Action:
Whisper Lily maintains engagement through personalised emails, updates, and invites the user to join a loyalty program, encouraging repeat business.
User Flow
In the user flow for Whisper Lily Flower Shop, customers navigate seamlessly from exploring a diverse array of blooms to effortlessly customizing and finalizing their bouquet selections. This intuitive journey ensures a delightful experience, guiding users through the process of expressing their emotions with personalized floral arrangements, all the way to the satisfaction of a beautifully delivered gift.
